Your customer is the person who carries everything.
I know how to talk to her, because I am her. I make story-first videos that stop the scroll before your product ever appears.
Most UGC opens with the product. Mine opens with her.
The cold coffee. The full calendar. The quiet minute before the house wakes up.
By the time your product appears, she is already leaning in, because the first three seconds felt like her own life. It is the same storytelling that built my blog and the Strong Friends Diaries, aimed at the three seconds that decide whether an ad gets watched.
What brands receive
UGC Videos
15–45 second vertical videos filmed in real life — my kitchen table, my minivan, my 5 a.m. quiet. Testimonial, demo, day-in-the-life, and story formats.
Hook Packages
Three alternate openers on any video, so your ad team can test what actually converts before you scale spend.
The Storyteller Bundle
A UGC video plus a feature in the Strong Friends Letter or on the blog. Creative and distribution, in one — a combination no other creator can hand you.
Raw Footage & Usage Rights
Available on any package, so your team can cut, remix, and run the content wherever it performs.
If your customer is the strong friend, I’m your creator
Faith & Devotional
Apps, Bible studies, devotional boxes, Christian lifestyle.
Planners & Home
Planners, journals, command centers — I design and sell my own.
Family & Homeschool
Meal kits, kids’ boxes, curricula. Mom of three, fluent in the chaos.
Self-Care & Slow Living
Tea, candles, comfort — for the ones who never come first.
Hooks that stop the scroll
“I sat in my driveway for eleven minutes yesterday. Not because I forgot something. Because it was the only room in my life with nobody in it.”
“Nobody warned me that being the one who ‘handles the money’ really means being the one who lies awake doing math at 2 a.m.”
“I can tell you my kids’ shoe sizes, the bill due on the 14th, and what everyone wants for dinner Thursday. Yesterday someone asked what MY goal was this year… and I went blank.”
I’m Randi.
Writer, storyteller, wife, and mom of three — and the founder of Made in the Image Projects, a faith-rooted brand for the women who hold everything together. I’m not adjacent to your customer; I run a household, plan for five people, and design planning systems at my own kitchen table.
Brands get content that speaks to the strong friend in her own language, from a creator whose whole body of work is built on making that woman feel seen.
Let’s make something your customer can’t scroll past.
Full press & media kit available on request — publishing vision, platform, and speaking topics. Request the kit →